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SOA & WOA Authors: Andreas Grabner, TJ Randall, Lori MacVittie, Dynatrace Blog, Cynthia Dunlop

Related Topics: Cloud Computing, SOA & WOA Magazine, Cloud Expo on Ulitzer, Big Data on Ulitzer, Internet of Things Journal

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API Economy By @AkanaInc | @ThingsExpo #IoT #M2M #Microservices #InternetOfThings

Roberto Medrano, Executive Vice President at SOA Software, talks to SYS-CON.tv at Cloud Expo Silicon Valley

"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.

Internet of Things, Data and APIs

When something as simple as an API can integrate massive amounts of data into, and through, a wide variety of applications, any company can be a digital enterprise. There is a perception that some industries are using technology to innovate, while others languish in antiquated ways of running their business. But in our massively connected age, it's rare to find examples where technology isn't making an impact on helping organizations grow and become more efficient.

John Deere is one of the world's largest and most successful manufacturers of agricultural machinery, and it's not a stretch to say that they are responsible for much of the food on your table. They're enabling an entire ecosystem of innovation for everyone involved with agriculture through the APIs they offer in their developer program.

At first look, it may seem a stretch to think about how an API can enhance tractors, but John Deere isn't in the business of just making machinery any more. They want to enable efficient growth of the global food supply, and to do that they are making technology part of every element of the value chain they touch: from how crops are planted, harvested, managed, and the equipment that is used in the process. These are not just using technology, but as pointed out in, How Smart, Connected Products Are Transforming Competition, a new piece in the Harvard Business Review: "...sensors, processors, software, and connectivity in products (in effect, computers are being put inside products), coupled with a product cloud in which product data is stored and analyzed and some applications are run, are driving dramatic improvements in product functionality and performance."

Consider the complexity of getting from farm to table. Logistics, time-to-market, and quality are the essence of agriculture, maybe as much as taste is. Whether it is a cow, a banana or a cashew, it has along and rather complicated lifecycle, and a lot of data associated with it that can be tracked. This type of business requires an environment that uses technology to germinate, breed, nurture, and care for things that cannot easily be stored or shipped. And today's consumer wants access to an ever-growing range of food products, and expects to be able to find a pineapple in Reykjavik in February. That involves an integration of many players, and it cannot be accomplished without sophisticated use of technology.

The API-enabled IoT "Stack"
This is what the Internet of Things (IoT) looks like. Far from being a gadget in the cab of a tractor, IoT is really just an API-enabled platform for extending data to the things that are being used to deliver value for a brand. For John Deere, that means treating their products as data repositories, with collection, dissemination and usage coming from tilling, digging, picking and just basically doing what they're out in the fields for the in first place. It's just that now, they are being leveraged to do more than ever before. For John Deere's users and customers that means using tractors, excavators and loaders to use information gathered from other sources to make better, more advantageous decisions. It means that the same excavator also becomes an additional collection point in their data loop. [continued]

Cloud, Big Data, and the 'Internet of Things'

Are you ready to put your data in the cloud?

What is the future of security in the cloud?

Does Docker quickly advance the development of an IoT application?

What are the implications of Moore's Law on Hadoop deployments?

Cloud Expo / @ThingsExpo 2015 New York
(June 9-11, 2015, at the Javits Center, Manhattan)
Cloud Expo / @ThingsExpo 2015 Silicon Valley
(November 3-5, 2015, at the Santa Clara Convention Center)


@ThingsExpo Silicon Valley 2014 Exhibit Floor was packed for three days!

Get all these questions and hundreds more like them answered at the 2015 Cloud Expo and @ThingsExpo June 9-11, 2015, at the Javits Center in New York City, and November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, California.

Our upcoming June 9-11, 2015, event in New York City will present a total of 10 simultaneous tracks (the largest conference content in the world) by an all-star faculty, over three days, plus the popular two-day "Cloud Computing Bootcamp" presented by Janakiram MSV, an analyst with the Gigaom Research analyst network where he covers the Cloud Services landscape.

Cloud and Big Data topics and tracks include: Enterprise Cloud Adoption, APM & Cloud Computing | Hot Topics, Cloud APIs & Business, Cloud Security | Mobility, and Big Data | Analytics.

@ThingsExpo content also tripled from a single track last year to three simultaneous (all sold-out) IoT tracks: Consumer IoT, Enterprise IoT, and IoT Developer | WebRTC Convergence.

Our DevOps Summit content also doubled from a single track last June to two simultaneous tracks in November: "Dev" Developer Focus and "Ops" Operations Focus.

Please check back for daily updates as we are working with our distinguished faculty members to finalize new session abstracts. If you have any questions please contact us at events (at) sys-con.com. Last but not least we will announce our keynotes to be delivered by world-class speakers on the hottest topics!


Cloud Expo / @ThingsExpo Silicon Valley 2014 Exhibit Floor Day 3

The largest 'Internet of Things' event in the world has announced "sponsorship opportunities" and "call for papers."

The 1st International Internet of @ThingsExpo was launched this June at the Javits Center in New York City with over 6,000 delegates in attendance. The 2nd International Internet of @ThingsExpo took place November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, California, with an estimated 6,000 plus delegates attending over three days.

@ThingsExpo is co-located with 16th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world. In 2015, more than 200 companies will be present on the @ThingsExpo show floor, including global players and the hottest new technology pioneers.


Cloud Expo / @ThingsExpo New York 2014 registration desk at the Javits

Sponsorship and Exhibit Opportunities Are Now Available
Sponsors and exhibitors of Internet of @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for sponsors that have been guaranteed a 35-minute technical session
  • Online advertising in SYS-CON's i-Technology publications
  • Capitalize on our comprehensive marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
  • Unprecedented PR Coverage: Editorial coverage on IoT.sys-con.com, Tweets to our 75,000 plus followers, press releases sent on major wire services to over 500 combined analysts and press members who attended Internet of @ThingsExpo - making it the best-covered "Internet of Things" conference in the world

For more information on sponsorship, exhibit, and keynote opportunities contact Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021. Book both events for additional savings!

@ThingsExpo 2015 New York (June 9-11 in New York City)
@ThingsExpo 2015 Silicon Valley (November 3-5 in Santa Clara, CA)


@ThingsExpo New York 2014 Power Panel on SYS-CON.tv

World's Top 2nd Wave Cloud and IoT Players: 2014 Sponsors and Exhibitors
In 2014 roughly 12,000 (audited) delegates registered and participated in the world's largest 2nd wave Cloud and 'Internet of Things' event. Conference delegates met with over 150 of the world's leading Cloud and 'Internet of Things' technology pioneers that were among the sponsors and exhibitors, including:

Acision (Exhibitor), ActiveState (Silver), AgilePoint (Exhibitor), Ambernet (Exhibitor), Amplidata (Exhibitor), Apacer Memory America (Exhibitor), Appcore (Exhibitor), AppDynamics (Exhibitor), AppZero (Exhibitor), Aria Systems (Bronze), Automic (Gold), Avere Systems (Exhibitor), Axis Communications (Exhibitor), Basic6 (Exhibitor), Bitium (Exhibitor), BlueBox (Bronze), Brother Office (Bronze), BSQUARE (Bronze), BUMI (Exhibitor), CA Technologies (Platinum), Calm.io (Bronze), CiRBA (Bronze), Cisco (Gold), Cloudant (Exhibitor), Cloudian (Bronze), CodeFutures (Bronze), Connect2.me (Exhibitor), Connected Data (Exhibitor), CrashPlan/Code42 (Exhibitor), Creative Business Solutions (Exhibitor), Cynny Italia (Exhibitor), Dasher Technologies (Exhibitor), DEAC Data Centers (Silver), Dell (Silver), Distrix (Exhibitor), Dyn (Bronze), e-SignLive by Silanis (Exhibitor), Edgecast Networks (Platinum), ElasticBox (Exhibitor), Endstream/Open Data Centers (Exhibitor),

ESRI (Bronze), Evident.io (Exhibitor), FireHost (Bronze), Gigamon (Silver), GoodData (Bronze), Gridstore (Exhibitor), Harbinger Group (Exhibitor), HP (DevOps Track Sponsor), IAPP (Exhibitor), IBM (Platinum), IDenticard (Exhibitor), Imperva (Exhibitor), IndependenceIT (Exhibitor), Infor (Platinum), InMage (Exhibitor), Innodisk (Exhibitor), ITinvolve (Silver), iwNetworks (Exhibitor), Ixia (Exhibitor), iXsystems (Exhibitor), Jelastic (Exhibitor), MangoApps (Exhibitor), Matrix.org (Silver), MetraTech (Bronze), Microsoft (Diamond), NaviSite (Silver), Net Access Corporation (Exhibitor), NuoDB (Bronze), NY Times (Exhibitor), Objectivity (Exhibitor), OpenCrowd (Exhibitor), Oracle (Platinum Plus), OutSystems (Bronze), Parasoft (Exhibitor), Peak10 (Exhibitor), Peer 1 Hosting (Exhibitor), Pluralsight (Exhibitor), PubNub (Exhibitor), QTS Data Centers (Bronze), Quantum (Exhibitor), Qubell (Platinum), r-evolutionapp (Exhibitor), RackWare (Exhibitor), Red Hat (Bronze), RingStor (e-Bulletin Sponsor), SAP (Gold), ScaleMP (Exhibitor), Seagate (Exhibitor), SendGrid (Exhibitor), Serena Software (Exhibitor), SherWeb (Exhibitor),

SimpleECM (Exhibitor), Smartvue (Exhibitor), SOA Software (Bronze), SOASTA CloudTest (Exhibitor), SoftLayer (Gold), SoftwareAG (Exhibitor), Solgenia (Exhibitor), SPAN Systems (Exhibitor), StackIQ (Exhibitor), Stateless Networks (Exhibitor), Stratogent (Exhibitor), Telecity (Exhibitor), Telehouse (Exhibitor), Telestax (Exhibitor), Transparent Cloud Computing Consortium (Exhibitor), Ulunsoft (Exhibitor), Utimaco (Exhibitor), VASCO Data Security (Bronze), Veeam (Exhibitor), Verizon (Platinum), VictorOps (Exhibitor), Virtustream (Power Panel Sponsor), Vormetric (Bronze), Will Jaya (Exhibitor), Windstream (Silver), WSM - Website Movers International (Exhibitor), Zentera (Exhibitor), Zerto (Exhibitor)

Secure Your VIP Pass to Attend @ThingsExpo New York 2015
@ThingsExpo announced a limited time FREE "Expo Plus" registration option. The onsite registration price of $600 will be set to 'free' for delegates who register before the end of this month.

To take advantage of this opportunity, attendees can use the special "coupon code" on the registration page and secure their "@ThingsExpo Plus" registration to attend all keynotes and general sessions, as well as a limited number of technical sessions each day of the show, in addition to full access to the expo floor and the @ThingsExpo hackathons throughout the week.

The registration page is located at the @ThingsExpo site here.


@ThingsExpo New York 2015 'Call for Papers' Now Open
The 3rd International Internet of @ThingsExpo, to be held June 9-11, 2015, at the Javits Center in New York City, New York, announces that its 'Call for Papers' is now open. The event will feature a world class, all-star faculty with the hottest IoT topics covered in three distinct tracks.

Track 1 - Consumer IoT and Wearables: Smart Appliances, Wearables, Smart Cars, Smartphones 2.0, Smart Travel, Personal Fitness, Health Care, Personalized Marketing, Customized Shopping, Personal Finance, The Digital Divide, Mobile Cash & Markets, Games & the IoT, The Future of Education, Virtual Reality

Track 2 - Enterprise IoT: The Business Case for IoT, Smart Grids, Smart Cities, Smart Transportation, The Smart Home, M2M, Authentication/Security, Wiring the IoT, The Internet of Everything, Digital Transformation of Enterprise IT, Agriculture, Transportation, Manufacturing, Local & State Government, Federal Government

Track 3 - IoT Developer | WebRTC Convergence: WebRTC, Eclipse Foundation, Cloud Foundry, Docker & Linux Containers, Node-Red, Open Source Hardware, Leveraging SOA, Multi-Cloud IoT, Evolving Standards, WebSockets, Security & Privacy Protocols, GPS & Proximity Services, Bluetooth/RFID/etc., XMPP, Nest Labs


@ThingsExpo billboard is viewed by more than 1.3 million motorists per week on Highway 101, in the heart of Silicon Valley

Help plant your flag in the fast-expanding business opportunity that is the Internet of Things: Submit your speaking proposal today here!

Download @ThingsExpo Newsletter Today Here

Chris Matthieu Named @ThingsExpo Tech Chair

Internet of @ThingsExpo named Chris Matthieu tech chair of Internet of @ThingsExpo 2014 Silicon Valley.

Chris Matthieu has two decades of telecom and web experience. He launched his Teleku cloud communications-as-a-service platform at eComm in 2010, which was acquired by Voxeo. Next he built an open source Node.JS PaaS called Nodester, which was acquired by AppFog. His latest startups include Twelephone. Leveraging HTML5 and WebRTC, Twelephone's BHAG (Big Hairy Audacious Goal) is to become the next generation telecom company running in the Web browser. Chris is currently co-founder and CTO of Octoblu.

Website: http://www.ThingsExpo.com
Twitter: http://www.Twitter.com/ThingsExpo

CEO Power Panel in Silicon Valley Examined Agility, Cloud, Big Data, and the 'Internet of Things'

Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP and chief architect at BSQUARE Corporation; Seth Proctor, CTO of NuoDB, Inc.; and Andris Gailitis, CIO of DEAC, discussed how important public, private, and hybrid cloud are to the enterprise. How does one define Big Data? And how is the IoT tying all this together?

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (CloudComputingExpo.com / @CloudExpo), Big Data Expo (BigDataExpo.net / @BigDataExpo), DevOps Summit (DevOpsSummit.sys-con.com / @DevOpsSummit), Internet of @ThingsExpo (ThingsExpo.com / @ThingsExpo) and Cloud Computing Bootcamp (CloudComputingBootcamp.com).

Cloud Expo®, Big Data Expo® and @ThingsExpo® are registered trademarks of Cloud Expo, Inc., a SYS-CON Events company.

More Stories By Elizabeth White

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