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SOA & WOA Authors: Andreas Grabner, TJ Randall, Lori MacVittie, Dynatrace Blog, Cynthia Dunlop

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Meet .BLACK: the first top level domain that represents elegance, authority, and success

Global registry services provider Afilias today announced the general availability of its newest generic top level domain (gTLD): .BLACK.

When someone says “black tie” or “little black dress,” adjectives like “simple,” “elegant,” and “chic” are implied. It’s the same for the .BLACK domain. A website or email address that ends in .BLACK easily identifies premier products and high-tier, exclusive services; diamond.BLACK, limo.BLACK, tuxedo.BLACK and drink.BLACK for top-shelf spirits are just a few examples of how .BLACK represents, simply, style.

.BLACK is also serious and authoritative. Like the black robes of a judge, a .BLACK Web address lends gravitas and illustrates that you are an authoritative source on a topic or issue and that your website or email content is thoughtful and serious.

“Addresses in the .BLACK domain will enable luxury businesses and sophisticated individuals to show that they are arbiters of style,” said Roland LaPlante, Senior Vice President and CMO, Afilias. “Their sophistication is a given. For the Internet, .BLACK is the new black.”

To get your .BLACK domain, visit http://get.black/find-a-registrar. And follow .BLACK on Twitter (@dotBlackdomain) and Facebook (http://www.facebook.com/dotblacktld).

About Afilias

Afilias is the world’s second largest domain registry, with more than 20 million names under management. Afilias powers a wide variety of top level domains, and will soon support hundreds of new TLDs now preparing for launch, including TLDs for cities, brands, communities and generic terms. Afilias’ specialized technology makes Internet addresses more accessible and useful through a wide range of applications, including Internet domain registry servicesManaged DNS and mobile Web services like goMobi® and DeviceAtlas®. For more information on Afilias services, visit www.afilias.info.

Afilias is a proud member of the Domain Name Association.

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