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In-Store Location Tracking – The Hot Technology That is Lighting the Way to Increased Sales and Loyal Customers

IncentEdge is introducing eMotivate™, a breakthrough, in-store retail platform that combines mobile technology with beaconing, location tracking and loyalty capabilities to enable retailers to influence their customers’ purchase decisions while they are shopping. Just when the customer experience has become a higher priority than ever, eMotivate is offering this progressive application that is changing the way customers shop and the way retailers interact with them.

“Marketers tend to promote directly to customers through coupons and special offers,” explained Mike Carow, partner at IncentEdge. “That can be an effective way to motivate incremental shopping visits, but it misses the key opportunity to engage with customers – while they are actually in the store. That is precisely when there should be communication with customers.”

“eMotivate opens that line and extends those communications right into the shopping aisle,” he continued. “This application is at its best when a customer is in the store with wallet in hand. It not only enables retailers to send meaningful offers and coupons directly to customers’ smart phones based on where they are in the store, but it provides a convenient way to redeem those offers as well.”

“And we’re able to do that without requiring an investment in 2-D scanners, NFC, or other expensive add-ons at POS,” added Vicki James, partner at IncentEdge. “It is a difference that overcomes a huge potential obstacle to implementing real-time engagement with customers while they are in the store.”

Ms. James further explained that the mobile component of the platform identifies and allows customers to locate specific products in the store simply by using the search feature.

“Anyone who has ever tried to navigate grocery aisles in search of tamarind juice, for example, or other unusual ingredients, will love the search feature,” Ms. James said.

At its core, eMotivate uses Midax – a technology proven over its 15 years of service in the retail industry. eMotivate can be a stand-alone solution, or because it is modular and web services enabled, it can extend the other platforms the retailer may be using.

Not only does eMotivate allow real time, in-store engagement, but it also has a fully integrated payments capability.

Debit and credit interchange costs continue to be a major pain point for retailers,” according to Mr. Carow. “eMotivate enables alternative payments that reduce the amount retailers pay in fees so they can reinvest those savings in other initiatives to grow their businesses.”

Mr. Carow concluded: “Imagine the impact on the bottom line if customers began adding at least one additional item to each sale. Real time, in-store marketing is a dynamic capability that can have a powerful effect on sales, and we are very excited to be offering it.”

About IncentEdge:

IncentEdge is a Milwaukee-based company that brings more than 20 years of expertise in loyalty, technology, and payments to multiple industries including retail, financial services, publishing, sports, and entertainment. IncentEdge takes a hands-on approach to solve business problems for its customers using innovative technology combined with loyalty strategy and best practices. This problem-solving approach is the reason why eMotivate is an API-based, modular solution, designed specifically to work seamlessly within its customers’ existing technical environments. For more company information, please call (262) 706-3307 or visit

About Midax:

Over the last decade, Midax has built a solid reputation as a strong, reliable systems integrator for the grocery retail and convenience store industries. Offering a spectrum of API-based loyalty management, closed and open loop payments, and back office technology, Midax is able to interface seamlessly with most POS systems and does not require the purchase of additional hardware in the check-out lane. With more than 60 percent of its employees dedicated to developing technology, Midax is able to stay at the forefront of the needs of the retail and c-store industry. For more information, please visit

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